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Brand · Edible

THEORY

Menu listings under this name appear in 54 dispensaries across 2 markets. Distribution, category mix, pricing, and competitive overlap — monitored regularly.

Data from 54 dispensaries · Last updated 14 hours ago

Track this brand
STORES LISTING
54
menus under this name
SHELF SHARE
10.0%
of stores in active markets
MARKETS
2
states & provinces
AVG PRICE
$29.71
shelf average
30D CHANGE
+3
net placements
Distribution by market
1
Massachusetts
53 stores · 11.8% coverage
521 SKUs
2
Vermont
1 stores · 1.1% coverage
1 SKUs
Competitive overlap View all
1
Betty's Eddies
49 shared stores
91% overlap
2
Nature's Heritage
48 shared stores
89% overlap
3
Jeeter
44 shared stores
82% overlap
4
Fernway
41 shared stores
76% overlap
5
Hi5
41 shared stores
76% overlap
6
InHouse
39 shared stores
72% overlap
Top stores by SKUs carried
1
Theory Wellness (Boston Area Delivery)
Bridgewater, Massachusetts
46 SKUs
2
Theory Wellness (Bridgewater)
Bridgewater, Massachusetts
46 SKUs
3
Nature's Remedy (Tyngsborough)
Tyngsborough, Massachusetts
39 SKUs
4
Nature's Remedy (Millbury)
Millbury, Massachusetts
39 SKUs
5
Theory Wellness (Medford MED)
Medford, Massachusetts
37 SKUs
6
Theory Wellness (Chicopee MED)
Chicopee, Massachusetts
32 SKUs
Distribution trend · recent weeks
+0%
store count, 8 weeks
Category mix · THEORY
Edible
39.5%
Vaporizers
18.6%
Flower
16.1%
Concentrate
15.3%
Pre-Rolls
4.6%
Edibles
1.9%
Top products
Product Category Stores Avg price
THEORYb: Pixie Punch Distillate Cartridge 7 $26.00
THEORYb: Spearmint Swirl Distillate Cartridge 7 $26.00
Mango Gummies (20pk) THEORYb Gummies 7 $10.29
Bandaid Haze IX 3.0 A-Grade Prepackaged Flower 7 $58.32
Blackberry Gummies [CBN] (20pk) Edible 7 $14.00
Poutine A-Grade Prepackaged Flower 7 $17.00
Mango Gummies [1:1] (20pk) THEORYb Gummies 7 $14.00
Golden Tiger Flower 7 $76.92
Golden Tiger #4 A-Grade Prepackaged Flower 7 $19.89
Watermelon Gummies [CBD] (20pk) THEORYb Gummies 7 $15.86
Distribution map · THEORY

Data reflects shelf presence observed across monitored dispensaries. Coverage varies by state and may not represent the complete market. Updated regularly.

THEORY: distribution & shelf presence

Menu listings under the THEORY name appear in 54 dispensaries across 2 markets, with 284 SKUs on shelf at an average price of $29.71. Its strongest market is Massachusetts, where it is stocked in 53 dispensaries (11.8% coverage). Its largest category is edible (206 SKUs). Over the last 30 days it gained a net 3 dispensary placements. Figures reflect observed public menus and the latest available shelf snapshot.

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