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Cloudline entered Cactus Co Phoenix +12 SKUs / Cedarline lost Red Rock Tempe −8 SKUs / Emberton entered Prairie Buds Calgary +9 doors / Northstar price drop Bell Road Phoenix $45→$38 / Maplecross entered Lakeshore Toronto +14 SKUs / Voltleaf lost Mesa Verde Mesa −4 SKUs / Wildcraft entered Northern Leaf Edmonton +7 SKUs / Ninebar BOGO activated Desert Bloom Promo live / Wildroot entered Washington market +22 doors / Nova Labs Engine Win — Saguaro Wellness PHX +18 doors / Cloudline entered Cactus Co Phoenix +12 SKUs / Cedarline lost Red Rock Tempe −8 SKUs / Emberton entered Prairie Buds Calgary +9 doors / Northstar price drop Bell Road Phoenix $45→$38 / Maplecross entered Lakeshore Toronto +14 SKUs / Voltleaf lost Mesa Verde Mesa −4 SKUs / Wildcraft entered Northern Leaf Edmonton +7 SKUs / Ninebar BOGO activated Desert Bloom Promo live / Wildroot entered Washington market +22 doors / Nova Labs Engine Win — Saguaro Wellness PHX +18 doors /
Brand · Flower

Er'What

Menu listings under this name appear in 93 dispensaries across 6 markets. Distribution, category mix, pricing, and competitive overlap — monitored regularly.

Data from 93 dispensaries · Last updated 9 hours ago

Track this brand
STORES LISTING
93
menus under this name
SHELF SHARE
7.3%
of stores in active markets
MARKETS
6
states & provinces
AVG PRICE
$55.64
shelf average
30D CHANGE
+5
net placements
Distribution by market
1
Alberta
55 stores · 50.5% coverage
218 SKUs
2
British Columbia
29 stores · 19.0% coverage
41 SKUs
3
New Brunswick
8 stores · 100.0% coverage
19 SKUs
4
Ontario
1 stores · 0.1% coverage
2 SKUs
Competitive overlap View all
1
Back Forty
93 shared stores
100% overlap
2
SHRED
92 shared stores
99% overlap
3
BOXHOT
92 shared stores
99% overlap
4
General Admission
92 shared stores
99% overlap
5
Spinach
91 shared stores
98% overlap
6
Claybourne Co.
90 shared stores
97% overlap
Top stores by SKUs carried
1
FOUR20 (Capilano)
Edmonton, Alberta
8 SKUs
2
FOUR20 (Red Deer)
Red Deer, Alberta
8 SKUs
3
Four20 (Inglewood)
Calgary, Alberta
7 SKUs
4
FOUR20 (Stephen Ave)
Calgary, Alberta
7 SKUs
5
FOUR20 (Whyte Ave)
Edmonton, Alberta
7 SKUs
6
FOUR20 (Sage Hill)
Calgary, Alberta
7 SKUs
Distribution trend · recent weeks
+0%
store count, 10 weeks
Category mix · Er'What
Flower
68.6%
Pre-Rolls
18.2%
Concentrate
5.4%
Sativa Flower
2.1%
Hybrid Flower
1.4%
Classic Pre-Rolls
0.7%
Top products
Product Category Stores Avg price
Er'What Durban Poison (Pre-Roll) / 2g / Pre-Roll Packs (2) / Sativa Pre-Rolls 24 $10.55
Er'What Durban Poison / 7g / Whole Flower / Sativa Flower 23 $41.23
Er'What Crumble Kush (Milled) / 3.5g / Pre-Ground / Hybrid Flower 22 $13.65
Er'What Gorilla Ghost / 3.5g / Whole Flower / Hybrid Flower 17 $24.63
Er'What Z-OG / 7g / Whole Flower / Hybrid Flower 16 $41.43
Er'What Tumble Kief / 2g / Kief / Hybrid Concentrate 12 $21.88
Er'What Sacre Bleu / 3.5g / Whole Flower / Sativa Flower 10 $24.29
Er'What Strawberry Kush (Pre-Roll) / 2g / Pre-Roll Packs (2) / Sativa Pre-Roll 9 $10.50
Er'What | Gorilla Ghost | 7g Flower 9 $38.17
Er'What Blackberry Moonrocks / 7g / Whole Flower / Indica Flower 7 $40.99
Distribution map · Er'What

Data reflects shelf presence observed across monitored dispensaries. Coverage varies by state and may not represent the complete market. Updated regularly.

Er'What: distribution & shelf presence

Menu listings under the Er'What name appear in 93 dispensaries across 6 markets, with 84 SKUs on shelf at an average price of $55.64. Its strongest market is Alberta, where it is stocked in 55 dispensaries (50.5% coverage). Its largest category is flower (192 SKUs). Over the last 30 days it gained a net 5 dispensary placements. Figures reflect observed public menus and the latest available shelf snapshot.

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